Permission Marketing Policy

This permission marketing policy contains terms that are applicable to Direct Midrange Systems, Inc. (DMS), DMS' clients, and our clients' customers. DMS employees send email newsletters and promotions to existing clientele and prospects regarding promotions and or special solutions offered by DMS and or DMS partners. Our policy strictly forbids the use of email for transmission of unsolicited "bulk" or commercial email.

• Affirmative Consent:
  

  DMS employees may only send email to individuals who have either provided affirmative consent through an "opt-in" process that they want to receive the type of email communication being sent or with whom they have a pre-existing business relationship.

  Federal law (S.877 Sec. 3 (1)) states that "the term 'affirmative consent', when used with respect to a commercial electronic mail message, means that--

  • A. the recipient expressly consented to receive the message, either in response to a clear and conspicuous request for such consent or at the recipient's own initiative; and
  • B. if the message is from a party other than the party to which the recipient communicated such consent, the recipient was given clear and conspicuous notice at the time the consent was communicated that the recipient's electronic mail address could be transferred to such other party for the purpose of initiating commercial electronic mail messages."

  Pre-existing business relationship means, when used with respect to the initiator and recipient of an electronic mail message, that--

  • A. Within the 5-year period ending upon receipt of such message, there has been a business transaction between the initiator and the recipient (including a transaction involving the provision, free of charge, of information requested by the recipient, of goods, or of services); and
  • B. the recipient was, at the time of such transaction or thereafter, provided a clear and conspicuous notice of an opportunity not to receive further messages from the initiator and has not exercised such opportunity.
• Unsubscribing from email:.

  Every DMS email is sent containing an easy to use "Unsubscribe" link at the bottom of the email. To unsubscribe, you simply need to click the link at the bottom of the page in the unsubscribe area. You will then be excluded from all future mailings.

• False or Misleading Headers:

  DMS does not allow the manipulation of any email header information and does not use mail relays to send campaigns. This means that ISPs and email recipients are able to determine that email is being sent from DMS servers.

• False or Misleading From Lines:

  Any from line set to appear as the sender of the message must accurately identify the person who initiated the message. False or misleading from lines are prohibited both by DMS and also by federal law. DMS staff reviews every email that is sent from our system to ensure that from lines are not false or misleading.

• Deceptive Subject Lines::

  Any subject line attached to an outgoing campaign must clearly relate to the content of the email. Deceptive or misleading subject lines are prohibited both by DMS and also by federal law. DMS staff reviews every email that is sent from our system to ensure that subject lines are not deceptive or misleading.

• Email Address Acquisition:

  As mentioned above, DMS employees are required to send email only to addresses that have either provided affirmative consent or with whom they have a pre-existing business relationship.

• Valid 'FROM' Email Address:

  Every email message sent from DMS must have a valid and working 'FROM' email address. When a customer changes their sending email address, the address is first validated by the DMS system before they are allowed to send from the new address. Recipients should be able to reply directly to any email sent from DMS. Please note that a return email address does not fail to satisfy this requirement if it is temporarily unable to receive messages due to a technical problem beyond the control of the sender if the problem is corrected within a reasonable time period.

• Valid Physical Postal Address of Sender:

  In compliance with federal law, DMS automatically appends the physical mailing address of the sender to the footer of every email sent from our system. This mailing address information is entered and updated by the sender. It is a condition of usage of DMS that customers provide accurate data.

• What to do if you believe you've received unsolicited or deceptive email

  If you believe you have received an unsolicited email message or email that contains a deceptive subject or from line, invalid or non-functional reply-to email address, inaccurate physical postal address, or in some other way appears to violate DMS policies or federal law, using the DMS system (or what appears to be the DMS system), please take a moment to tell us about it. Please forward a copy of the offending email to abuse@directmidrange.com. We are strong believers in permission-based marketing and do not tolerate "spam." We will immediately investigate, and if abuse is proven, will take immediate appropriate action to eliminate abusive future mailings from the company involved.